Random Ramblings

“Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. That's relativity.” - Albert Einstein I guess most of us would have wondered how relative things are. Uninteresting things appear to move too fast, and good things get over quickly ... at least it seems so! The way time seems too pass in different settings, the way things in recent past seem to be too distant, just because the set up and the surroundings have completely changed. Hanging out with friends in college canteen just a few days ago seem to have happened ages ago; and at the same time, things in college which happened two terms back seemed to be a thing of recent past! Why only time? A change in atmosphere/ surroundings can completely change the way we look at things. Same thing which appear trivial piece in the jigsaw puzzle of universe, when viewed from college campus may look extremely essential when viewed from inside a wild life sanctu

One of the important tools used by marketers for identifying potential market is market segmentation, in which subgroup of people or organizations sharing one or more characteristics are grouped together. Using similar concept, people can be segmented based upon their basic philosophy or their basic approach towards life. It might be extremely difficult, as not all may express their beliefs openly. Maybe few sort of weird approaches mentioned below might help. One such method can be segmenting on basis of their movie or book preferences. For example a person whose favorite book is The Fountainhead or 1984 is likely to be different from a person whose favorite books include Sidney Sheldon and likes. Or a person who likes reading The Catcher in the Rye over and over again might be different from the one who prefers Eric Segal instead! Similarly a person whose favorite movies includes likes of Jaane bhi do Yaaron or Rang de Basanti would be different from a person relishing Suraj Bar

There was a family of 3 frogs - Ma Frog, Pa Frog and kid frog. Like may other frog families and many other insects, reptiles and amphibians, they existed peacefully within confines of the well. The world outside the well didn't mean anything. In fact many of the residents were unaware of the existence of the outside world. One fine day, Kid frog told his parents - "I want to go out and explore the world". His parents were initially reluctant, but they grudgingly granted his wish, with an understanding that the kid would be back in well after some time. The kid went out and moved around in the vast world. And how different it was from the world within the well. It was beautiful. Things he never imagined ...they actually existed! Yes. There were few things that were quite eerie, and some made him desire to run back to his home. Nevertheless, the world was different. Quite a contrast to the world he had seen in the well! He continued his journey, and loved exploring the wor