Sunday, March 30, 2008


“Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. That's relativity.” - Albert Einstein

I guess most of us would have wondered how relative things are. Uninteresting things appear to move too fast, and good things get over quickly ... at least it seems so!

The way time seems too pass in different settings, the way things in recent past seem to be too distant, just because the set up and the surroundings have completely changed. Hanging out with friends in college canteen just a few days ago seem to have happened ages ago; and at the same time, things in college which happened two terms back seemed to be a thing of recent past!

Why only time? A change in atmosphere/ surroundings can completely change the way we look at things. Same thing which appear trivial piece in the jigsaw puzzle of universe, when viewed from college campus may look extremely essential when viewed from inside a wild life sanctuary. Same thing which appears useless when viewed from inside a classroom, suddenly seems important when observed through the eyes of a 75 year old person.

Certainly, apart from perception of time in a setting, there actually exist many,more dimensions to relativity - some known, many unknown!

Saturday, March 29, 2008

Classifying people

One of the important tools used by marketers for identifying potential market is market segmentation, in which subgroup of people or organizations sharing one or more characteristics are grouped together. Using similar concept, people can be segmented based upon their basic philosophy or their basic approach towards life. It might be extremely difficult, as not all may express their beliefs openly. Maybe few sort of weird approaches mentioned below might help.

One such method can be segmenting on basis of their movie or book preferences.

For example a person whose favorite book is The Fountainhead or 1984 is likely to be different from a person whose favorite books include Sidney Sheldon and likes. Or a person who likes reading The Catcher in the Rye over and over again might be different from the one who prefers Eric Segal instead!

Similarly a person whose favorite movies includes likes of Jaane bhi do Yaaron or Rang de Basanti would be different from a person relishing Suraj Barjatiya movies! Or the one who has Terminator and Rambo series among his favorites would be have a different idea from the one who likes Dead Poet's society or Forrest Gump!

Apart from movies or books, maybe a taste in things like music, art or leisure activities have potential to reveal a great deal about a person's approach towards life and his/ her beliefs. Think about it !

Thursday, March 27, 2008

3 Frogs and a Well

There was a family of 3 frogs - Ma Frog, Pa Frog and kid frog. Like may other frog families and many other insects, reptiles and amphibians, they existed peacefully within confines of the well. The world outside the well didn't mean anything. In fact many of the residents were unaware of the existence of the outside world.

One fine day, Kid frog told his parents - "I want to go out and explore the world". His parents were initially reluctant, but they grudgingly granted his wish, with an understanding that the kid would be back in well after some time. The kid went out and moved around in the vast world. And how different it was from the world within the well. It was beautiful. Things he never imagined ...they actually existed! Yes. There were few things that were quite eerie, and some made him desire to run back to his home. Nevertheless, the world was different. Quite a contrast to the world he had seen in the well! He continued his journey, and loved exploring the world.

After a year and half he came back to his abode. He had visited it couple of times, but now he came back for a long vacation. In few days he would start earning its daily bread, most likely join the small trade Pa frog owned, follow the well life, get married and live happily ever after. But he felt there were far too many restrictions. He loved to explore, which he couldn't do it now. He had a predefined life, and he was supposed to follow it without questioning. But that wasn't what he wanted. He felt everything too suffocating. He was badly in need of some breathing space. He wished to live in the world he had explored, live the thoughts and ideas he had seen in the world.

He told Ma frog and Pa frog about his dream and ideas. Ma frog told kid that he had a wish to explore, which he was granted, but now he should fall in line to as they wished, as they wanted him to be, as they had decided for him. After all they did a huge favor to him by granting him his wish, but that was it. He was supposed to follow a certain line of thought, which he should do without questioning. After all, that was what he was supposed to do in first place.

Kid frog was left wondering if was really a favor, or was it a bane? - allowing him to explore ... just to fall in line in end, to follow what was preordained for him! But , like most of others he fell in line. Now he has a decent business within the well and lives a decent live ... and his dreams? ... they were meant to be. They shouldn't have existed in first place!